Reactive, automatic, quick, intuitive, emotion-driven snap decisions on incomplete data. No sense of voluntary control.
Operetes with little or no effort. Built-in shortcuts — confirmation bias, sunk-cost fallacy, and dozens more — quietly warp reasoning.
The mental shortcut helps us navigate everyday tasks. But it also leads to poor the decisions.
Our brain consumes 20% of the body's metabolic energy, about the same amount of energy as all our muscles combined.
The human mind does everything it can to avoid the thought process. The brain prioritizes survival over long-term goals.
Valuable knowledge vanish or stay buried when you need them most. Mental overload leads to missed deadlines or procrastination.
Does the analytical heavy lifting — connecting ideas and simulating outcomes — so your System 2 can see the full picture without the strain.
Translates complex strategy into simple, familiar action steps, designed for your intuitive System 1 to execute without hesitation.
By highlighting hidden biases and patterns, it actively refines your judgment and deepens your own intuition over time.